What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide Callum with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).
Many of the cookies that Callum uses are only set if you are a registered WordPress.com user (so you don’t have to log in every time, for example), while others are set whenever you visit one of my websites, irrespective of whether you have an account.
For more information on the choices you have about the cookies Callum uses, please see the Controlling Cookies section below.
Where we place cookies
Callum sets cookies in a number of different locations across his services. These include:
- Callum’s website and emails.
- In the administrative dashboards of his websites, such as Calypso and wp-admin.
- On sites Callum hosts for his users.
- On sites that use his plugins (e.g. Jetpack).
- In the emails he sends.
Types of Cookie’s
The table below explains the types of cookies Callum use on his websites and why he uses them.
|Category of cookies||Why Callum uses these cookies|
|Strictly Necessary||These cookies are essential for websites on his services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on sites that have an ecommerce functionality.|
|Functionality||These cookies are used to store preferences set by users such as account name, language, and location.|
|Security||To help identify and prevent potential security risks.|
|Analytics and Performance||Performance cookies collect information on how users interact with the websites, including what pages are visited most, as well as other analytical data. Callum uses these details to improve how his websites function and to understand how users interact with them.|
|Advertising||These cookies are used to display relevant advertising to visitors who use Callums services or visit websites he hosts or provides, as well as to understand and report on the efficacy of ads served on his websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on his (and other) websites. These are set by Automattic and trusted third party networks, and are generally persistent in nature.|
|Third Party / Embedded Content||Sites hosted on callumvere.com make use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. Callum has no direct control over the information that is collected by these cookies.|
In addition to the cookies set on Callums own sites, he utilizes cookies for his Site Stats feature. This tallies the unique numbers of visitors to a site, as well as the number from specific geographic locations. A visitor is counted when he see’s a user or browser for the first time in a given period.
Below are examples of the cookies set by Automattic, with explanations of their purpose. Some of these cookies are set across his whole network, whereas some are specific to individual services (e.g. WordPress.com, Longreads, etc). Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as his ads partners, is below. Additionally, Callum occasionally sets referrer cookies on Jetpack connected sites, using WooCommerce.